Viator.com is a travel booking website that offers a wide variety of tours, activities, and experiences in destinations all around the world. They provide travelers with a platform to discover, compare, and book experiences such as guided tours, attraction tickets, day trips, and other immersive activities in popular tourist destinations. Viator is owned and operated by Tripadvisor, which is one of the world’s largest online travel companies.
It was founded in 1995 and has since become one of the largest online booking platforms for tours and activities, with over 395,000 things to do in more than 2,100 destinations worldwide. They offer a range of travel experiences including cultural tours, outdoor activities, food and wine tours, sightseeing, and private tours. It provides customers with detailed descriptions of each activity, reviews from previous travelers, and a price match guarantee. Customers can book directly on the website or through the Viator mobile app. It also offers 24/7 customer support and flexible cancellation policies.
There are several benefits of using Viator for booking tours, activities, and experiences, including:
- Wide variety of options: Viator.com offers a wide range of travel experiences in more than 2,100 destinations worldwide, so you’re sure to find something that fits your interests and budget.
- Competitive pricing: Viator.com offers competitive pricing for their tours and activities, and they also offer a price match guarantee.
- Expertly curated experiences: Viator handpicks their tours and activities to ensure that they are of high quality and offer a unique and authentic experience.
- Convenience: Booking through Viator.com is quick and easy, and you can book directly on their website or through their mobile app. They also provide instant confirmation and electronic tickets, so there’s no need to worry about printing tickets or waiting in line.
- Reviews and ratings: Viator provides detailed descriptions of each activity, along with reviews and ratings from previous customers, so you can make an informed decision about which activity to book.
- 24/7 customer support: Viator offers 24/7 customer support via phone, email, or live chat, so you can get assistance whenever you need it.
- Flexible cancellation policies: Viator.com offers flexible cancellation policies on most tours and activities, so you can change your plans if something unexpected comes up.

Pros of using Viator :
- Wide range of options: Viator offers a huge variety of tours, activities, and experiences in over 2,100 destinations around the world, providing travelers with plenty of choices to suit their interests and budget.
- Competitive pricing: Viator offers competitive pricing for their tours and activities, along with a price match guarantee, which can save travelers money.
- Expertly curated experiences: Viator selects their tours and activities carefully to ensure that they are of high quality and provide an authentic experience.
- Convenience: Booking through Viator is quick and easy, and travelers can book directly on their website or through their mobile app. They also provide instant confirmation and electronic tickets, which eliminates the need for printing tickets or waiting in line.
- Customer support: Viator offers 24/7 customer support via phone, email, or live chat, so travelers can get assistance whenever they need it.
- Reviews and ratings: Viator provides detailed descriptions of each activity, along with reviews and ratings from previous customers, which can help travelers make informed decisions about which activity to book.
- Flexible cancellation policies: Viator offers flexible cancellation policies on most tours and activities, allowing travelers to change their plans if something unexpected comes up.
Some Cons of using Viator :
- Prices may be higher than booking directly with the local operator: While Viator.com offers competitive pricing, travelers may find that prices are higher than booking directly with the local tour operator.
- Limited availability: Viator partners with a limited number of local tour operators, which means that some tours and activities may not be available.
- Communication issues: Viator acts as a middleman between the traveler and the local tour operator, which can sometimes result in communication issues and misunderstandings.
- Limited customization options: Viator offers pre-packaged tours and activities, which means that travelers may have limited options for customization.
Viator provides a range of travel experiences, including cultural tours, outdoor activities, food and wine tours, sightseeing, and private tours.
They work with carefully selected local tour operators to offer authentic and immersive experiences, ensuring that travelers can truly experience a destination like a local.
One of the key benefits of using Viator is the convenience it offers. Travelers can easily browse and book tours and activities on their website or through their mobile app. Viator.com provides instant confirmation and electronic tickets, so there’s no need to worry about printing tickets or waiting in line.
Viator also provides detailed descriptions of each activity, along with reviews and ratings from previous customers, so travelers can make informed decisions about which activity to book. This is particularly helpful for travelers who are unfamiliar with a destination and may not know which activities are worth their time and money.
Another benefit of using Viator is the competitive pricing. The company offers competitive pricing for their tours and activities, and they also offer a price match guarantee. If a traveler finds the same tour or activity at a lower price on another website, Viator will match the price.
Viator is also committed to providing excellent customer service. They offer 24/7 customer support via phone, email, or live chat, so travelers can get assistance whenever they need it. Additionally, they offer flexible cancellation policies on most tours and activities, so travelers can change their plans if something unexpected comes up.
Overall, Viator.com is a great resource for travelers who want to make the most of their trips by booking high-quality tours and activities.
With their wide range of options, competitive pricing, and excellent customer service, Viator.com is a top choice for anyone looking to book tours and activities during their travels.
Bottom Line
Viator is a convenient and reliable platform that offers a wide range of tours, activities, and experiences in over 2,100 destinations around the world. They offer competitive pricing, expertly curated experiences, and excellent customer support. However, travelers should be aware of potential communication issues, limited customization options, and the possibility of encountering hidden fees. Overall, Viator is a great resource for travelers who want to book high-quality tours and activities during their trips, but it’s important to research and compare prices and options to ensure the best possible experience.